Aaron Wall has mass mailed his userbase with a notification about a planned change to his popular SEOBook.com website.
Over the course of the past couple years it became obvious to me that the perceived value of ebooks was dropping, the field of SEO was getting more complex, and many people who purchased my book wanted to be able to interact with me and ask me many questions. This caused me to need to change the SEO Book business model away from selling a downloadable ebook, and toward selling a web based information product backed by a community forum that helped turn it into a service more than a product.
I already have affiliate tracking in place for the new affiliate program. On February 20th at midnight I am going to shift the default affiliate traffic location to pointing at the new landing page instead of the old landing page, as we have no further plans to sell the SEO Book ebook.
It sounds to me like Arron might be going down the same path as SEOmoz with a profile based SEO social network. That’s my own personal speculation of course!
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2 responses so far ↓
1 James // Feb 26, 2008 at 11:10 am
Aaron must have a huge following now at this stage. It’s very difficult not to fall all over his site when researching SEO.
I’m sure he’s going to do even better for himself.
Has anyone paid the membership for SEOmoz? I’ve been thinking about it recently because they do seem to have a lot of great articles that they’re teazing me with.
You read someone’s problem for 2 minutes and them click to get the response and are told you have to be a member…..doh…..you (*&(*&^ clever people you
2 Cormac Moylan // Feb 26, 2008 at 12:50 pm
SEOmoz is a great resource alright. I would love to have a paid account (if work would pay for it!).
I read a review of their paid service and the verdict was a bit iffy. It focused on their web based SEO software more than the social interaction aspect though. If I can find the review I will post it a link to it.
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