Cormac Moylan

What is Wiki Jacking?
Wiki Jacking is the technique of hijacking Wikipedia articles in order to push the sites of your competitors further down the SERPS.

How does it work?
What keyword is your competitior ranking for? If your competitor is ranking higher than a Wiki entry on the same keyword(s), simply edit the Wiki entry and spruce it up a bit with desirable content and throw in a few internal links to some more established Wiki entries. Google’s love affair with Wikipedia will no doubt propel the article to the top of the SERPS with the aid of a small few inbound links.

The result is a Wiki entry at #1 and maybe even #2 for the desired search term and your competition losses out on traffic.

Rand Fishkin of SEOMOZ, who coined the phrase, has created this video describing Wiki Jacking in action..

Should this concern Wikipedia? Are many SEO’ers going to attempt to hijack their competitors and maybe even themselves in the process? Or should Google spruce up their algorithm and stop loving Wikipedia so much?

Personally I’d love to see Wiki entries out of the SERPS. Google should add an extra pane/column exclusively for Wiki results on their search results page. That’s an argument for another day though..

Gray Wolf poses the question to his readers; ‘What if everyone undertook this technique’ on his blog post about Wiki Jacking.
- Mmmm, interesting. Could you imagine if that did happen!

Anything else?
Yeah, amazingly enough the Wikiepdia page for Wiki Jacking has yet to be created

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